Follow MacLaine Marketing on TikTok

TikTok has permanently altered the social media landscape.

Mobile-first video is here to stay. Scrolling through and watching short, entertaining or informative videos, shot in portrait mode on a smartphone, is now the most popular form of content on social media.

Politicians, celebrities, CEOs, entrepreneurs and marketers are all creating mobile-first video, which was pioneered by TikTok.

Today you’ll find TikTok clones on Instagram (Reels) and YouTube (Shorts). It’s also not uncommon to see a TikTok video uploaded directly into your LinkedIn or Twitter feed.

The MacLaine Marketing TikTok account has been active since February 2021. Initially started as a place to simply save and share LinkedIn story updates, it became immediately apparent that the reach on TikTok far outpaced what is typical on LinkedIn. Regular updates are now posted to the feed.

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Post to Social Media at Unconventional Times During Lockdowns

A quick lockdown tip for you: Post to your social media feeds at unusual times!

A lot of us marketers worry about when is the best time to post on our social media channels. Is it at 8 a.m. or 9 a.m. for the beginning of day? Should we post during the lunch hour? Did we remember to post something near the end of the working nine-to-five day?

With lockdowns dragging on, all the old rules are out the window.

There are lots of night owls who are now able to stay up much later than they normally would during this period of extended lockdowns and normalized working from home.

Night owls like to stay up late and they’re online, so this lockdown period presents you with an opportunity to reach people who are browsing the web late into the evening.

Consider posting late at night (9 p.m., 10 p.m., or 11 p.m.). Who cares if people think it’s a bit unusual? We are living in unusual times!

Connect with me on LinkedIn! I post regular video updates, where I share marketing tips and insights and more.

The Growing Importance of LinkedIn Company Pages

Let’s talk about the growing importance of LinkedIn Company Pages and why you might want to spend some time creating and developing some content for your LinkedIn page.

Let’s start by reviewing some stats:

As the pandemic drags on and people continue to work from home or simply search for work from home, many are spending more time online. It’s a good bet that you’re if you’re at home and you’re in “work mode,” you may very well have a tab on your browser open the LinkedIn homepage. It’s the online space people are flocking to right now to keep in touch with their co-workers and to keep tabs with what’s going on in their industry.

Another reason to invest a little more time and effort into your LinkedIn company page is that you might not be seeing quite the same ROI on other platforms as in years past. Many of us have noticed that Facebook Pages don’t give the same level of ROI that they did years ago. Meanwhile, Instagram is undergoing a lot of changes to its layout that is upsetting a large segment of users. We will have to wait and see if this new layout will impact engagement levels and if it helps or hinders marketing efforts on the platform.

You can turn to LinkedIn Company Pages to make up some of the lost ground you’re seeing on platforms like Facebook, Instagram and even Twitter.

Start thinking about posting more regularly to your LinkedIn company page. In the next blog post, we will offer up a few suggestions for the types of content that perform well on the platform.

Connect with me on LinkedIn! I post regular video updates, where I share marketing tips and insights and more.

Three Tips For Managing Bilingual Social Media Accounts [EN/FR]

Today I want to share some tips on managing bilingual social media accounts specifically those that operate in English and French. I’m bilingual (EN/FR), however my written French is not what it once was. I use these strategies to avoid making spelling and grammatical errors en français.

Use the translation website Deepl, not Google Translate. Google Translate is probably the most famous one but it’s not the best one. Deepl is far better, especially when you’re going between English and French. Deepl is a German company that works to break down language barriers. Their translation service is second to none and it really is a lot better than what Google has to offer.

Use very simple sentences as much as possible. Avoid turns of phrase and resist the urge to employ expressions. These are the kinds of things that can trip up a translator, no matter how smart it’s A.I is.

Make sure that you have a French language keyboard activated on your smartphone. Keyboards on smartphones come with A.I that predicts what you’re about to type. This is really helpful for avoiding spelling mistakes and basic grammatical errors. The keyboard’s A.I, will do the work for you. All you have to do is think of the first couple of letters and you’ll be prompted with suggestions that help you type it out correctly.

Connect with me on LinkedIn! I post regular video updates, where I share marketing tips and insights and more.

How and Why I Use a VPN Service as a Marketer

I have been using VPNs for several years. I use them all the time, whether it’s for work or in my personal life. It is the first thing I launch when I turn on my computer. I spend a lot of time travelling, living abroad, in airports and coffee shops, so I want to make sure I’m maintaining a secure connection and enhancing my privacy.

As we enter this new world of normalized remote work, it’s essential that marketers understand how to protect their internet connection. By using a VPN you encrypt things like client passwords and email addresses and any kind of files or data you might be sharing, either uploading or downloading. This helps to protect your from any malicious snoopers along the network you are using

A VPN can also be useful when you need to spoof your geolocation. Many times I have had to log in to a client account while being far away from my home connection or far away from that client’s home office or headquarters. Logging in from an an unfamiliar location often leads to platforms like Twitter or Instagram flagging my login attempt is suspicious, keeping me from accessing that client account. I’ve been able to get around that by choosing a VPN location closest to the client’s HQ, which allowed to access that account without any extra security snares.

Another instance where you definitely want to employ a VPN is when you’re snooping on your competition’s website. This particular true if you are browsing their website from your company or corporate office. If your competitor has an I.T. or website administrator who knows what they’re doing, that person is going to have tracking software on their website that can monitor at every IP address that visits. By connecting first through a VPN, you’ll mask your IP address so that it won’t show that it’s coming from your corporate account, making it much more difficult for your competition to recognize that you’re snooping on them and checking out what they’re up to.

Connect with me on LinkedIn! I post regular video updates, where I share marketing tips and insights and more.