The Red Couch Tour celebrated Canada’s 150th Anniversary by traveling from coast to coast and asking Canadians to have a seat and share what Canada means to them. It was one of 38 signature projects selected by the Government of Canada to create opportunities for Canadians to celebrate and build a sense of pride and attachment to Canada.
MacLaine Marketing provided Social Media support for the Red Couch Tour and developed its initial strategy to help build awareness before the start of the tour. Other services provided included:
- Video and Live-Stream production
- Photography Services
- Graphic Design
- Bilingual status updates and English to French translation
- Editing and proof-reading written materials
- Website and email management