A quick lockdown tip for you: Post to your social media feeds at unusual times!

A lot of us marketers worry about when is the best time to post on our social media channels. Is it at 8 a.m. or 9 a.m. for the beginning of day? Should we post during the lunch hour? Did we remember to post something near the end of the working nine-to-five day?

With lockdowns dragging on, all the old rules are out the window.

There are lots of night owls who are now able to stay up much later than they normally would during this period of extended lockdowns and normalized working from home.

Night owls like to stay up late and they’re online, so this lockdown period presents you with an opportunity to reach people who are browsing the web late into the evening.

Consider posting late at night (9 p.m., 10 p.m., or 11 p.m.). Who cares if people think it’s a bit unusual? We are living in unusual times!


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