I have been using VPNs for several years. I use them all the time, whether it’s for work or in my personal life. It is the first thing I launch when I turn on my computer. I spend a lot of time travelling, living abroad, in airports and coffee shops, so I want to make sure I’m maintaining a secure connection and enhancing my privacy.

As we enter this new world of normalized remote work, it’s essential that marketers understand how to protect their internet connection. By using a VPN you encrypt things like client passwords and email addresses and any kind of files or data you might be sharing, either uploading or downloading. This helps to protect your from any malicious snoopers along the network you are using

A VPN can also be useful when you need to spoof your geolocation. Many times I have had to log in to a client account while being far away from my home connection or far away from that client’s home office or headquarters. Logging in from an an unfamiliar location often leads to platforms like Twitter or Instagram flagging my login attempt is suspicious, keeping me from accessing that client account. I’ve been able to get around that by choosing a VPN location closest to the client’s HQ, which allowed to access that account without any extra security snares.

Another instance where you definitely want to employ a VPN is when you’re snooping on your competition’s website. This particular true if you are browsing their website from your company or corporate office. If your competitor has an I.T. or website administrator who knows what they’re doing, that person is going to have tracking software on their website that can monitor at every IP address that visits. By connecting first through a VPN, you’ll mask your IP address so that it won’t show that it’s coming from your corporate account, making it much more difficult for your competition to recognize that you’re snooping on them and checking out what they’re up to.


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