The Growing Importance of LinkedIn Company Pages

Let’s talk about the growing importance of LinkedIn Company Pages and why you might want to spend some time creating and developing some content for your LinkedIn page.

Let’s start by reviewing some stats:

As the pandemic drags on and people continue to work from home or simply search for work from home, many are spending more time online. It’s a good bet that you’re if you’re at home and you’re in “work mode,” you may very well have a tab on your browser open the LinkedIn homepage. It’s the online space people are flocking to right now to keep in touch with their co-workers and to keep tabs with what’s going on in their industry.

Another reason to invest a little more time and effort into your LinkedIn company page is that you might not be seeing quite the same ROI on other platforms as in years past. Many of us have noticed that Facebook Pages don’t give the same level of ROI that they did years ago. Meanwhile, Instagram is undergoing a lot of changes to its layout that is upsetting a large segment of users. We will have to wait and see if this new layout will impact engagement levels and if it helps or hinders marketing efforts on the platform.

You can turn to LinkedIn Company Pages to make up some of the lost ground you’re seeing on platforms like Facebook, Instagram and even Twitter.

Start thinking about posting more regularly to your LinkedIn company page. In the next blog post, we will offer up a few suggestions for the types of content that perform well on the platform.

Connect with me on LinkedIn! I post regular video updates, where I share marketing tips and insights and more.


New Features For LinkedIn Company Pages [September 2020]

In an effort to respond to the massive changes brought about by COVID-19 to our work life, such as an increase in working from home and an increase in virtual events, LinkedIn has rolled out a couple of new features for administrators of Company Pages. Let’s go over them today.

Create Events

Company page admins now have the ability to create events. If you’ve ever created an event on Facebook the interface in the photo above will look pretty familiar. I think this is a great addition by LinkedIn. It will be very useful for the promotion of corporate events, launch events, online conferences and webinars.

New Detailed Follower Insights

With this new feature, you can now see, profile by profile, who’s following your company page. Before this update, you could only see a total number of followers and demographic breakdowns. On the topic of LinkedIn demographics, it’s worth pointing out that they offer a lot of useful insights and data. You can see where most of your followers are located, for example. This is useful if you have to concern yourself with an audience that’s based in multiple time zones. You can schedule posts to be posted at optimal times in your most populated time zones. In addition to location, you can also sort demographics by job function, seniority and company.

Connect with me on LinkedIn! I post regular video updates, where I share marketing tips and insights and more.