I encourage you to get into the habit of re-sharing your content.

The harsh truth of the matter is that your audience will not see your post if you share it only a single time.

The algorithms are cruel.

This is particularly true on Facebook. Likewise on LinkedIn, while you may boast a few hundred connections, only a fraction of those are active on a daily basis. Many people go weeks without checking in on their LinkedIn feeds. Twitter feeds move at lightning speed. Your tweet will be gone in an instant.

Don’t feel as if you’re spamming people by re-sharing. If someone happens to have seen your post already, they’ll just scroll past and move on. They are unlikely to unfollow you unless you’re really blatant and sharing the same thing four or five times in a very short period of time.

As marketers, we need to put our ego aside. Yes, we do spend a lot of time on content calendars and planning themes, but many in our audience won’t even notice what we’re up to. They will only see an occasional, sporadic post. So while it’s good to plan, don’t get too attached to those plans and stop worrying about posting things out of order. Much of your audience are going to be jumping in midstream and won’t even realize the theme or the order of things you have planned.

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