Marketers need to be great visual storytellers. The reason for this is simple: photos and videos help to build trust with our audience.
If you’re struggling for inspiration here is a quick tip that has helped me in the past.
Whenever I’m out on public transit, whether it’s on the bus, train or metro, I like to take a look at the various advertisements inside the train carriages, outside at the stations and the on platforms.
On my phone there are dozens of photos of products and services that I have no intention of buying, but I’ve saved them, so that I can refer back to them when I need some inspiration for a design task.
Take a look around you next time you’re out on your commute or just riding the bus and have your smartphone camera ready, because you might find something that inspires you.
MacLaine Marketing 