Marketers need to be great visual storytellers. The reason for this is simple: photos and videos help to build trust with our audience.

If you’re struggling for inspiration here is a quick tip that has helped me in the past.

Whenever I’m out on public transit, whether it’s on the bus, train or metro, I like to take a look at the various advertisements inside the train carriages, outside at the stations and the on platforms.

On my phone there are dozens of photos of products and services that I have no intention of buying, but I’ve saved them, so that I can refer back to them when I need some inspiration for a design task.

Take a look around you next time you’re out on your commute or just riding the bus and have your smartphone camera ready, because you might find something that inspires you.

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