Follow MacLaine Marketing on TikTok

TikTok has permanently altered the social media landscape.

Mobile-first video is here to stay. Scrolling through and watching short, entertaining or informative videos, shot in portrait mode on a smartphone, is now the most popular form of content on social media.

Politicians, celebrities, CEOs, entrepreneurs and marketers are all creating mobile-first video, which was pioneered by TikTok.

Today you’ll find TikTok clones on Instagram (Reels) and YouTube (Shorts). It’s also not uncommon to see a TikTok video uploaded directly into your LinkedIn or Twitter feed.

The MacLaine Marketing TikTok account has been active since February 2021. Initially started as a place to simply save and share LinkedIn story updates, it became immediately apparent that the reach on TikTok far outpaced what is typical on LinkedIn. Regular updates are now posted to the feed.

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Re-share Your Content Regularly

I encourage you to get into the habit of re-sharing your content.

The harsh truth of the matter is that your audience will not see your post if you share it only a single time.

The algorithms are cruel.

This is particularly true on Facebook. Likewise on LinkedIn, while you may boast a few hundred connections, only a fraction of those are active on a daily basis. Many people go weeks without checking in on their LinkedIn feeds. Twitter feeds move at lightning speed. Your tweet will be gone in an instant.

Don’t feel as if you’re spamming people by re-sharing. If someone happens to have seen your post already, they’ll just scroll past and move on. They are unlikely to unfollow you unless you’re really blatant and sharing the same thing four or five times in a very short period of time.

As marketers, we need to put our ego aside. Yes, we do spend a lot of time on content calendars and planning themes, but many in our audience won’t even notice what we’re up to. They will only see an occasional, sporadic post. So while it’s good to plan, don’t get too attached to those plans and stop worrying about posting things out of order. Much of your audience are going to be jumping in midstream and won’t even realize the theme or the order of things you have planned.

Quick Tip: Design Inspiration For Marketers

Marketers need to be great visual storytellers. The reason for this is simple: photos and videos help to build trust with our audience.

If you’re struggling for inspiration here is a quick tip that has helped me in the past.

Whenever I’m out on public transit, whether it’s on the bus, train or metro, I like to take a look at the various advertisements inside the train carriages, outside at the stations and the on platforms.

On my phone there are dozens of photos of products and services that I have no intention of buying, but I’ve saved them, so that I can refer back to them when I need some inspiration for a design task.

Take a look around you next time you’re out on your commute or just riding the bus and have your smartphone camera ready, because you might find something that inspires you.