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Repurpose Your Best Evergreen Content

Fill out your content calendar by repurposing evergreen content.

Evergreen content is the content on your company or a personal blog website that maintains relevancy and value for a long time such as months or years.

To find your best evergreen content, check your Google Analytics and find four or five of the most popular evergreen topics that your blog or website covers.

You can then start to think of ways to repurpose that content.

The reason you want to repurpose is because different users have different learning tendencies. Some of us prefer to learn by video, others prefer to learn by audio, some may prefer to learn by infographics and visuals.

When you repurpose evergreen content, you can be assured that you’re already using content that’s proven itself on your website. With that knowledge, so you can be confident in that content’s ability to attract an audience when you repurpose and share it using other media and platforms.

Re-share Your Content Regularly

I encourage you to get into the habit of re-sharing your content.

The harsh truth of the matter is that your audience will not see your post if you share it only a single time.

The algorithms are cruel.

This is particularly true on Facebook. Likewise on LinkedIn, while you may boast a few hundred connections, only a fraction of those are active on a daily basis. Many people go weeks without checking in on their LinkedIn feeds. Twitter feeds move at lightning speed. Your tweet will be gone in an instant.

Don’t feel as if you’re spamming people by re-sharing. If someone happens to have seen your post already, they’ll just scroll past and move on. They are unlikely to unfollow you unless you’re really blatant and sharing the same thing four or five times in a very short period of time.

As marketers, we need to put our ego aside. Yes, we do spend a lot of time on content calendars and planning themes, but many in our audience won’t even notice what we’re up to. They will only see an occasional, sporadic post. So while it’s good to plan, don’t get too attached to those plans and stop worrying about posting things out of order. Much of your audience are going to be jumping in midstream and won’t even realize the theme or the order of things you have planned.

Quick Tip: Design Inspiration For Marketers

Marketers need to be great visual storytellers. The reason for this is simple: photos and videos help to build trust with our audience.

If you’re struggling for inspiration here is a quick tip that has helped me in the past.

Whenever I’m out on public transit, whether it’s on the bus, train or metro, I like to take a look at the various advertisements inside the train carriages, outside at the stations and the on platforms.

On my phone there are dozens of photos of products and services that I have no intention of buying, but I’ve saved them, so that I can refer back to them when I need some inspiration for a design task.

Take a look around you next time you’re out on your commute or just riding the bus and have your smartphone camera ready, because you might find something that inspires you.

Three Tips For Facebook Groups

Many years ago Pages became the main avenue for brands on Facebook to connect with their audience.

However, Facebook Groups are once again becoming favoured with users because they present a much different dynamic than the one-way broadcast style of a standard page into the newsfeed.

With Facebook groups, users can start discussions of their own which makes for a much more organic feel to those conversations.

If you don’t have a Facebook group and you’re thinking about starting one, here are some quick tips get you on your way.

  1. Make your group private – By doing this you give the group a more exclusive feel and it also makes the group’s users more comfortable to share their thoughts. They won’t feel like they’re sharing their comments with the entire internet. Instead, they’re just sharing with a group of like-minded people.
  2. Set some ground rules – Make sure you have ground rules against things like profanity, self-promotion, spam links, inappropriate content, etc. Be certain that people who join your group understand that there is a certain code of conduct it’s expected of them .
  3. Don’t forget to promote your Facebook Group – Brands promote their Facebook page, their Twitter feed, their Instagram account, their LinkedIn company page, their YouTube channel and so  on, but they don’t promote their Facebook group. This is a huge missed opportunity to hear from your most dedicated supporters brand ambassadors fans! With a Facebook Group, they will tell you, on their own terms ,what matters to them, where their interests lie and what they want to talk about.

Six Tips For Working From Home

(This post was originally shared on my general interest blog, maclaine.ca)

My last traditional office job ended in the summer of 2013. Since then, I’ve been working from home. Here are the things I’ve learned that keep me productive.

Absorb Natural Light: Position your desk or work station by a window, the bigger the better. Avoid basements or poorly lit rooms. Being able to look out a window and see daylight will help boost your energy levels. This is especially important during the winter months.

Avoid Clutter: Keep your desk clear. Get rid of extra papers, files, knick-knacks and other distractions. Stick to the bare essentials: Laptop, Mouse, Notebook, Speaker, coffee or glass of water. Nothing more. A clear desk = a clear mind.

Set A Routine: Try to get some repetition going in your days. If you have tasks that are required on a daily basis, consider pencilling those in as your morning work to-dos. Even if they are quick, easy to complete tasks, getting through them to start your day helps you to build momentum for the rest of the day’s duties while giving you a sense of accomplishment for promptly getting these daily tasks out of the way.

Break Up Your Day With Exercise: If you have a bit of flexibility and don’t need do be on call at your desk for the full 9 to 5, consider a midday workout. Often times, I like to do some work in the morning, pause for lunch and then head to the gym for a workout in the early afternoon. I then get back to work afterwards.

Change Your Location When Necessary: There are some days where your energy and concentration levels aren’t where they need to be. These are the days where it’s good to leave your home. The change of environment helps boost productivity, as you are heading out with a “I’m going to work” mindset. If you are lucky enough to have a back yard or a large balcony, that can sometimes be enough of a change in environment to get you back on track. I most often elect to visit a coffee shop or a library. There are some terrific libraries around the world that offer wonderful amenities for the remote worker.

Embrace Flexibility: If you are lucky enough to have some flexibility in your schedule, try working at unorthodox hours. I have found some of my most productive work is completed in the evening hours between 6-10PM. I’ve been able to salvage many days were I felt sluggish during the traditional working hours, only to then catch a rush of productivity in the evening.

These six tips have helped me stay productive and disciplined, wherever my home has happened to be. Hopefully this list can be of use to you.